Leveraging travel articles and content published by Where magazine’s website, the Where app allows users to plan their perfect Florida vacation all in one easy-to-use app. With millennials killing everything from chain restaurants to the film industry, travel still seems to be a priority for much of this generation. So the Where app team developed a platform that provides travelers with curated content which can be used to build itineraries, compare hotels, and find the best shopping in the state of Florida.