Royal ChangeMay 5, 2023
With 1.44 million subscribers on her YouTube channel and over 422k followers on Instagram, Sydney Houdyshell is taking over social media by storm. Together with her husband, Dustin, Sydney owns Royal Change, an online fitness company that offers a variety of products, including a paid membership program called the Sydney Squad. However, the current website lacks cohesive branding and an intuitive user experience, which impacts user engagement and satisfaction. This is especially true for Sydney Squad members who cannot access their paid benefits directly on the site and must navigate a cluttered Facebook group to find important content.
In the words of Sydney, “it’s not about perfection, it’s about consistency.” It’s time that Royal Change develops the consistency needed to satisfy their expanding target audience.
Introducing a brand new Royal Change digital experience: A fully functional WordPress site with new features and plugins. The site offers an all new login portal for Sydney Squad members to access their benefits directly, eliminating the need to navigate Facebook. Members can now say goodbye to scrolling through hundreds of posts on Facebook simply to find a discount code posted by Sydney. Additionally, the flexibility of WordPress allows Sydney and Dustin to update the site with new trends and features in the fitness industry, ensuring that Royal Change stays relevant and competitive in the market.
Now that’s consistency.