Rock Lobsters
The “Tank Tour” by the Athens Rock Lobsters in collaboration with current New Media Institute (NMI) students, is specifically designed to virtually transport fans into the Akins Ford Arena through the convenience of their phone, laptop or any other personal device. The interactive tour is now available on the team website, and it offers integrated navigational tools that can be utilized to view the seats in relation to the stage, as well as the fan zones during the game. It solves the problem of how marketers can replicate the energy and excitement of game day, by increasing the fan engagement at home. Additionally, it can become a way to grow interest in the team for those who live in remote locations. Not only does the tool do promotion for the actual arena, but it also acts as a planning aid for first time visitors, something crucial for the recently established team. The final polished product showcases the Lobsters’ brand and the NMI team’s design, coding and technical skills.
Many fans struggle with static seating charts and uncertainty about what their seats look like. The virtual arena solves this problem by offering a walkthrough style tour with selectable section previews. Fans can compare sightlines, locate entrances, and preview amenities before they arrive. This interactive approach reduces friction in planning and increases confidence in attending games. It also creates opportunities for the team to highlight sponsors, community programs, and special events.
The project applies high tech cameras and web technologies to enhance how fans connect with the Lobsters year-round. It demonstrates how fans can stay in touch long after the game is over. The virtual arena can be independently explored by users, who can then revisit their favorite spots and share them with friends and family. The flexible platform allows for the Rock Lobsters to progressively expand the experience with guided tours, behind-the-scenes looks, and interactive features that make the Lobsters’ story come to life. Overall, the Tank Tour is the perfect tool for offering an inside look at the team’s home, and creating a deeper connection between the Athens Rock Lobsters and their community.