Pocket
 Highlands
 is 
a 
web 
application
 that 
catalogs 
the 
best 
businesses
 and
 points 
of 
interest 
in 
Highlands,
 N.C. 
and
 compiles 
them 
in 
one








 easy‐to‐use
 web 
application.

The 
app 
is 
a 
convenient 
way 
to 
pull 
in 
more 
of 
the 
tourists 
visiting
 Highlands.
 People 
will 
not 
be 
carrying 
around 
a 
computer 
to 
research
 popular 
dinner
 spots,
 but 
they 
will 
have 
their 
phones. People
 are 
more 
likely 
to 
go 
to 
restaurants
 —
 and 
other
 businesses 
— featured
 in 
Pocket 
Highlands
 first, 
simply 
because 
they 
will 
find 
them
 first
 on 
their 
phone 
when 
they’re 
searching 
for 
a
 place 
to 
eat. The 
same
 applies 
to
 other
 businesses
 that
 people 
look
 for 
randomly
 while
 on 
vacation, 
such 
as 
spas
 or 
boutique
 shops


.

Consumers 
ensure 
that 
they 
are 
spending 
money
 at 
places 
that 
will
 suit
 their
 needs, 
rather
 than 
picking
 a
 restaurant 
or 
spa 
off 
of 
the
 street 
and
 risking
 a 
bad
 experience.
 As
 the
 app 
grows,
 entries
 can 
feature 
captions 
that 
tailor 
to 
local
 businesses,
 “Ask 
about 
the 
wine 
selection
 at
 Paoletti’s
 and 
receive 
your
 first
 glass 
for 
free!” 
This 
allows 
the 
business 
to 
track 
foot 
traffic 
coming
 from
 the
 app
 and
 consumers
 are 
rewarded 
for
 their
 action. Each
 page 
will
 have 
a
 sub‐menu 
with 
listed
 business 
in 
the
 app. 
Each 
page
 per 
business
 or 
location
 will 
include 
a
 picture, 
short
 description, 
address, 
phone 
number
 and
 link 
to 
their
 external 
website.

Pocket Highlands 

answers vacationers’ 
simplest 
question,
“What 
should 
we 
do
 today?”