GOYM Season 4

For season four of Georgia On Your Mind, our new concept, Dawgs On the Road, takes the podcast and the listener out of the studio and into the field. Highlighting stories from across the state, region, and country, Dawgs On the Road will feature University of Georgia alumni, faculty, athletes, and students who are shaping industries and communities, underscoring the university’s lasting impact as the state’s flagship institution.

Season Four continues to tell the stories that have come to define the voice of Georgia On Your Mind, but with a new twist that invites listeners to join in on the action. Equipped with UGA’s mobile podcasting tools, Dawgs On the Road produces on-site interviews that highlight authentic voices in their natural environments. This season, we’re telling stories where they happen, and filling them with natural sound, authentic energy, and the voices of Bulldogs in their element.

With a new storytelling strategy, and a greater focus on promotional content for web and social media, Season Four is designed to expand reach, engage new audiences, and reinforce Georgia On Your Mind as a platform for celebrating the people and stories that define UGA’s legacy.