Issue-Based Metrics

Think-Aloud Method by Amber Simpson

Julia Michaels isn’t the only one with issues — even the most usable, well-designed sites often still have a minor usability issue or two! Regardless, one of the most important aspects of a UX designer’s job is identifying and categorizing usability issues — and providing logical, actionable design recommendations to solve them.

In this lecture, you can expect:

  • Usability issue selection criteria
  • More info on the think-aloud protocol
  • The effect of expert blindspot
  • How to create severity ratings
  • The influence of Evaluator Effect
  • And a little more on the hotly-debated Magic Number 5.

? Lecture

? Slides

➡️ Open Slides in a New Tab

Further Resources

Think Aloud Method

From the School-That-Must-Not-Be-Named, here’s a more in-depth review of the Think Aloud Method.

Example Case Study

? Helping homeowners understand their home value on Zillow

In this UX case study, designer Francis Tung articulates and visualizes the usabilities issues with a particular feature of Zillow: the comparable homes tool. She outlines the existing user flow, proposes a new user flow to solve the issues, and provides a new UI to fix the problems.