How Giant Websites Design for You (And a Billion Others, Too)

“Design is creativity in service of others.”

Margaret Gould Stewart

While enjoying this TED talk by Margaret Gould Stewart, Facebook’s director of product design, consider the questions below. Stewart’s talk will help you get in the frame of mind to discuss UX/UI design.

There are no right and wrong answers to the questions below. While you don’t need to submit answers, that doesn’t mean you should ignore these questions. They’re important topics for this class and for your budding career in UX.

  • What does it mean (in your own words) to design for scale? Have you ever though about how a small button could make such a huge impact?
  • How important is the role of data in UX design? 
  • What’s design intuition? How do you balance that with data? 
  • Did empathy impact Stewart and her team’s decision? Why? Is empathy important in the field of UX design? What about audacity and humility?
  • How does one introduce change? Is it necessary to introduce change? 
  • How do you understand who you’re designing for?