One of the greatest nondesign skills a design can have is an understanding of psychology—specifically, how users behave and interact with digital interfaces.
Laws of UX is a collection of the maxims and principles that designers can consider when building user interfaces. It was created by Jon Yablonski, a senior UX designer. These laws can also be found in Yablonski’s corresponding book, Laws of UX: Using Psychology to Design Better Products & Services. While this book is not required reading for the class, understanding these 20 laws of UX is a must to become the human-centered designer you were meant to be.
This collection transforms psychology heuristics — a complicated, complex, jargon-heavy topic — into an accessible, interactive, and aesthetic resource (hmmm… sounds kind of like an Emerging Media capstone project). Additionally, this collection explores the ethical implications of persuasive, psychological design techniques, and provides a practical framework for applying the laws.
Take your time perusing the 19 laws of UX. Consider which laws your favorite websites use, and, which laws can help you become a more human-centered designer.