New Media Institute Style Guide

FONTS

HEADINGS (H1)

OSWALD BOLD ALL CAPS

  • Formal External-Facing Documents, Print Materials

Montserrat Extra Bold

  • Fact Packets, Student-Facing Documents, Web Materials

SUBTITLE FONT (H2 + H3)

ROBOTO COND. ALL CAPS BOLD

ROBOTO COND. ALL CAPS

BODY PRIMARY EXTERNAL COMMUNICATION (P)

Raleway Normal

BODY ALTERNATE INTERNAL COMMUNICATION (P)

Open Sans

  • SOP’s

PRESENTATION ACCENT FONTS

Handwritten: Patrick Hand SC

Cursive Script: Cookie

SELECTING A TYPEFACE

If an application does not support a font, simply move down the list until you find a font that is supported. 

If further variation is needed, experiment with different weights of the typefaces listed, all caps, and various NMI colors. 

Roboto should always be condescended and all caps. Bold or normal weight are permitted.

SIZING TYPEFACES

Follow the standard typography scale: 6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 21, 24, 30, 36, 48, 60, and 72.

LINE HEIGHT

1.5

COLOR PALETTES

PRIMARY

Our primary colors mirror the UGA brand. These colors are vibrant ,and a little can go a long way. To adhere to accessibility guidelines, Bulldog Red should never be used as body text or a main background color. Instead, use red for titles, subtitles, call to actions, decorations, accents, etc.

SUPPORTING

Historically, the NMI loves to use gray and monochromatic color schemes with a pop of red. These grays are chosen for ease of use on Google Workspace. Neither should be used as body text color.

ACCENT

The newest members of our color family, Hyperlink Blue pays homage to the classic blue text used in links and provides energy to any design. Lake Herrick Teal is a less bold version of Hyperlink Blue. Accent colors should be just that—accents. Never make them the most prominent colors. 

NMI LOGOS

CERTIFICATE LOGOS

EM LOGOS

TEDxUGA

TED OFFICIAL

HEADINGS (H1)

Helvetica Bold

SUBHEADING (H2 + H3)

HELVETICA BOLD ALL CAPS

BODY (P)

Helvetica Regular

**Note: Fonts are displayed in Helvetica Neue due to lack of Helvetica access. Helvetica Neue should be used for internal TEDxUGA-related Google docs.

TED ALTERNATIVES: USED FOR SOCIAL

HEADING (H1)

Neue Montreal

SUBHEADING (H2/H3)

NEUE MONTREAL

BODY

Neue Montreal