New Media Institute Style Guide
OSWALD BOLD ALL CAPS
- Formal External-Facing Documents, Print Materials
Montserrat Extra Bold
- Fact Packets, Student-Facing Documents, Web Materials
SUBTITLE FONT (H2 + H3)
ROBOTO COND. ALL CAPS BOLD
ROBOTO COND. ALL CAPS
BODY PRIMARY EXTERNAL COMMUNICATION (P)
BODY ALTERNATE INTERNAL COMMUNICATION (P)
PRESENTATION ACCENT FONTS
Handwritten: Patrick Hand SC
Cursive Script: Cookie
SELECTING A TYPEFACE
If an application does not support a font, simply move down the list until you find a font that is supported.
If further variation is needed, experiment with different weights of the typefaces listed, all caps, and various NMI colors.
Roboto should always be condescended and all caps. Bold or normal weight are permitted.
Follow the standard typography scale: 6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 21, 24, 30, 36, 48, 60, and 72.
Our primary colors mirror the UGA brand. These colors are vibrant ,and a little can go a long way. To adhere to accessibility guidelines, Bulldog Red should never be used as body text or a main background color. Instead, use red for titles, subtitles, call to actions, decorations, accents, etc.
Historically, the NMI loves to use gray and monochromatic color schemes with a pop of red. These grays are chosen for ease of use on Google Workspace. Neither should be used as body text color.
The newest members of our color family, Hyperlink Blue pays homage to the classic blue text used in links and provides energy to any design. Lake Herrick Teal is a less bold version of Hyperlink Blue. Accent colors should be just that—accents. Never make them the most prominent colors.
SUBHEADING (H2 + H3)
HELVETICA BOLD ALL CAPS
**Note: Fonts are displayed in Helvetica Neue due to lack of Helvetica access. Helvetica Neue should be used for internal TEDxUGA-related Google docs.
TED ALTERNATIVES: USED FOR SOCIAL