Last week, the NMI traveled to Atlanta to visit the Porsche Cars North America headquarters. We started our day with a tour of the Porsche Experience Center, Porsche’s on-site museum, office space, and race track. The facility was filled with the rich history of the company and, of course, iconic cars everywhere you looked. (And you may even recognize it as the Avengers Compound set!)
Next, we cruised to the Classics Center, via the site’s renowned driving course – complete with weather condition test-spaces and famous race course section recreations. At the Classics Center, students got a behind-the-scenes look at what goes into restoring and recommissioning classic Porsche cars, including how the team acquires rare, antique parts and creates custom, in-house leatherwork. It’s clear how much Porsche values the customer experience.
We wrapped up the day with Christoph Ridder, a Product Manager on the Porsche Centers website team. Thanks to his background in app and web development, students had an open discussion about Porsche’s web strategy and how the company’s mission and focus on the customer is reflected in their digital products.
Speed on over to our photo album to see more highlights from our day!