Stadion

In an industry defined by tradition, Stadion Money Management is challenging what it means to be a financial partner. With the launch of Stadion Connect, a new fintech platform designed to modernize how institutions and advisors serve investors, Stadion has confidently positioned itself at the forefront of fintech innovation. But with the complex nature of this transformation, the firm needed a clearer way to articulate its evolution to a diverse range of audiences. Our Capstone team partnered with Stadion to help evolve their digital identity into one that mirrors who they are today: credible, agile, and ready to lead in fintech.

To do so, our team developed four interconnected deliverables: a Website Audit and Restructuring (including a new staging-site prototype), a Who We Are Video to humanize the brand, a Strategic Messaging Framework to simplify complex language and clarify Stadion’s value across audiences, and a LinkedIn Strategy and Content Plan to amplify its credibility and reach. Together, these pieces reimagine how Stadion shows up across every digital touchpoint: consistent, confident, and trusted by investors, advisors, and institutions alike.

Leveraging audit software for web and social, UX prototyping, and audience insights, this project does more than just refresh Stadion’s image. It transforms how the brand communicates, connects, and competes. The result is a stronger, smarter digital foundation that helps clients and partners understand Stadion’s evolving role in fintech, and underscores the message that Stadion isn’t just keeping up with the industry; it’s setting the pace.