Crisis Communication Think Tank

Crisis Communication may be a foreign term to you, however it is most likely the notification you just received on your phone. Crisis Communication teams are continuously activating their skills surrounding PR, Marketing and Advertising to ensure businesses are in good standing with the public. Something as important as Presidential candidates tweeting after a debate or something as small as an influencers team removing a video, and shortly afterwards uploading a public apology all fall under a team of Crisis Communication industry professionals. The Crisis Communication Think Tank is UGA’s very own team. In addition to taking care of the Dawgs, they also are intertwined with other CCTT teams all over the world. The collective mission is to advance the study and practice of crisis leadership and educate on the idea of readiness to navigate everyday crises

An external website for UGA Crisis Communication Think Tank has now been created, allowing an introduction of individualization for the CCTT, showing off all they have to offer, rather than being placed within Grady College of Journalism’s site. The new CCTT website offers a sleek, organized site encapsulating all internal and external sources a member or scholar might need to reach. Meeting with Yan Jin and Missy Hill, allowed the team to highlight what was collectively believed to be the pain points of their existing page on Grady’s website. These included heavy amounts of text, hard navigation systems, and lack of modern use of technology. With technology constantly growing, having an organization stay up to date with user attention span, as well as the use of social media is vital. The CCTT currently heavily uses Facebook, however their outreach has now been expanded to also gear traffic to Instagram, LinkedIn, and even their Spotify, which features their newest adaptation: Readiness With River.

With the amazing enthusiasm from Yan and Missy, the coding team took off running on creating their dream site. Learning about the CCTT and acknowledging how vital the information is, the redesign continued to present that. Through minimizing text amounts, adding visually pleasing components, a logo redesign, as well as having recent publications, and podcasts advertised; goals started to be checked off the list.

In consideration of target audience members being scholars and industry professionals all over the world, the site now provides a members only page, high quality visuals, and clean-cut explanations of their organization’s highlighted pillars: Crisis Communication Coalition, Crisis Insights and Analytics Lab, and Crisis Preparedness and Resilience Hub. The addition of the new organization allows for potential users to find exactly what they are looking for, without tedious scrolling. They are so excited to be sharing this with all and hope you enjoy the amazing product of hard work and collaboration.