iSound

Imagine your wedding, dead silent, from dead air. This fate falls on couples every year when they book the wrong wedding entertainment. Arguably one of the most important days in an adult’s life, their wedding is a celebration that requires months of planning to avoid awkward moments, colors clashing, family bickering, and the big one…dead air.

According to the NCHS, more than 2 million couples celebrated a marriage in the year 2022. (1) With so many couples dealing with the pressure of creating a memorable celebration for everyone, iSound aims to energize and excite clients with DJs who bring the party while maintaining a consistent, professional appearance.

Island Sound was created in 2008 to assist couples in creating a memorable wedding experience. The company provides DJs for weddings or other large gathering events, as well as lighting, photo booths, and other forms of entertainment, creating a personalized experience for each client. With more than 15 years of quality service and positive reviews, Island Sound has expanded its reach to other regions of the country.
With a desire to continue expansion and reach more clients, the company has decided to rebrand from “Island Sound” to “iSound” so that its brand will appeal to a wider range of customers and not create the impression that its products and services are strictly beach related.

After a semester of working on facilitating Island Sound’s transition to iSound, our group has accomplished our goals of a fully optimized website, a universal brand guide that includes design and brand voice rules, and a social media guide and template with samples to pull from for future social media use. Going forward we aim to accomplish:

• User testing of the new website to identify and address pain points on the newly designed site.
• Competitor research testing and analysis through a secret shopper case study to see how iSound’s booking process can improve.
• Produce a video for one of the company’s unique value propositions (VIBO) that is more clear and concise than the current video.

We hope that our assistance in iSound’s new branding will continue to provide a one-stop shop for customers while also allowing the company to reach a new sector of customers. Which will allow the company to reach new heights in the wedding entertainment industry.