With any good brand, visuals are key. To make your content go from cool to WOW, hierarchy can be a big part of showing design expertise and create a visually appealing experience. Check out the tutorial below about how to arrange content in a corrct hierarchical fashion.
Click around below on different squares that represent content blocks on a website. The end result shows an option of a good and logical hierarchical structure.
Some other lessons to look at dealing with hierarchy are Lingo 101 and Build Your Brand.