In addition to the resources in This Is Service Design Doing, here are some resources that might be useful for you as you’re learning and thinking about creating your customer experience journey maps.
Additional resources
The following resources might be helpful as you get started working on your project.
More About Journey Mapping
- Mapping Journeys – Step-by-step process for getting started from the authors of TISDD
- The No-Nonsense Guide to Mapping the Customer Journey
- How to create a Customer Journey Map
- A simple collaborative CJM exercise
- Adaptive Path’s Guide to Experience Mapping (PDF download)
- Customer Journey Mapping with Figma
Other Journey Mapping Tools and Templates
Keep in mind that templates are a starting point–> not a destination! You’ll want to add your own columns and rows as needed. Figure out the story you are trying to tell and the type of data you want to include. Use the resources here and in This is Service Design Doing to help you make strategic decisions about how you develop your CJM!
Figma Templates
There are a myriad of excellent templates for both Figma and FigJam. Search the community to see what you can find!
- Simple User Journey Map
- User Journey Map + persona
- User Journey Map in Figjam
- Interactive Journey Map (this one is great if you have some experience with Figma)
Canva Templates
I’m including a few example templates on the free version of Canva. If you have a paid version there’s an even more robust collection.
Tools
Prototyping
- Figma101 from Shift Nudge (an excellent tutorial for beginners!)
- Guide to prototyping with Figma
- Making Prototypes with Keynote
- Making Clickable prototypes with PowerPoint
- Prototyping with Canva
- Protopie